Starting in 1996, SJ company is specialized in design-manufacturing unique products for extreme sports, such as fishing, surfing, diving, hunting, hiking, climbing, boating, gymnastics. With this knowledge as a road map, we have grown into one of leading manufacturer in the world. This has not happened, it is the result of spending the last twelve years trying to make the sport we love even more enjoyable than it already is. Our focus is a pure and total dedication to development, raising the standards of what we can produce and what is expected, with an eye always to value. Destined to be one of the premier tackle companies in the new millennium, We do not look for inspiration from other manufacturers, instead we find inspiration in customers' feedbacks, we are committed to your needs.

Each of our operational facilities is staffed with quality personnel that share this commitment and who possess the knowledge and experience to fulfill this commitment

We recognize key elements missing in the field and strive to develop them. We see a world of fisherman, who want quality, reliability and the latest technology at a price they can afford.