New Trademark to Certify Quality Chinese Wine
A certification trademark attests to quality, but not producer. As the owner of the trademark, the China Alcoholic Drinks Association will also serve as the testing and supervisory body of wineries granted the Estate Wine trademark. Wang Qi said the trademark will be open to all Chinese wineries for application. According to Wang Zuming, secretary general of the China Alcoholic Drinks Association wine branch, wines with the trademark will be available at the end of August, or in early September.
"The purpose of the trademark is to set up standards for Chinese chateau and chateau wines, and gradually establish a quality system for chateau wine products," Wang Zuming said. Receiving the certification trademark means a promise of quality and credibility on the part of the applicant, he said.
Wineries applying for the trademark must satisfy some conditions. They need to have vineyards in which they have 100 percent ownership, and the grape growing, winemaking and bottling must all be completed within the winery. They also must be able to put grapes into fermentation tanks on the day they are harvested. The production capacity of each winery should not be lower than 70 metric tons per year.
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