Shan Trade Holdings began as a cottage industry in 2007 by Muhamad Toor Khuram, the managing director. A few years later it started exporting to Europe, United Kingdom, United States and the Middle East. Within a decade, Shan was exporting to 25 countries. In 2010, Shan increased its penetration in the central and northern regions of Pakistan, and officially launched in India in 2012. Shan exports to 65 countries making it Pakistan's largest exporter of packaged spice, food, and rice mixes.The company also sponsors cooking competitions.