Children are natural-born artists and colouring is of great importance for their development. As such, STAEDTLER was calling out for support of the first World Kids Colouring Day to be held on 6 May 2008. In this special colouring campaign, children the world over were invited to colour and sell their most beautiful works to family and friends. The proceeds will be donated to a good cause, of course! STAEDTLER uses these donations to support underprivileged children in conflict affected areas, offering them an opportunity to receive a better education and a chance to escape poverty.