Taiwan has many small and medium enterprises with a long history, excellent products and taking care of employees. They are located in the small towns of Taiwan. OAV Equipment Industry Co., Ltd., located in Taichung City, which is a woodworking machinery manufacturer. Although OAV stands on the side of a rural road, but is already well-known around the world. The woodworking equipment produced by OAV mainly focuses on cutting, edge banding, drilling, sanding, dust collection, etc., using various processing procedures to make all kinds of furniture. It also an indispensable equipment for system furniture and decorating companies.

Innovative and breakthrough design, Band saw machine take OAV to the international stage.

OAV started as a band saw machine, and it has been 42 years since its establishment; 99% of its products are mainly exported. In the early years, the chairman of OAV relied on his efforts to run all over the world, then step by step to win the market. The difference between OAV to other companies is that OAV positioned itself in the middle and high-end market from the beginning. The Europeans and America Markets are the litmus test for OAV. To meet the needs of the market, OAV continues to improve the quality and feat of the challenge.

Manager Wu. was excited to share a story -one of the company's products, the band saw machine. In the past, the appearance of the band saw machine was huge and heavy, but OAV developed a lighter model and then brought it to Hannover, Germany. After the machine was debuted, everyone was surprised, but they also doubted its functionality? However, after the customer experienced with OAV’s band saw. They were satisfied also made this band saw equipment successfully broke into the European and American markets and became the most popular woodworking machine in North America. Now OAV owns the largest market in the band saw equipment industry around the world.

Perfect customer service is another reason that makes OAV success in the world

OAV, not only provide the excellent products, but also focus on customer service, and the orientation training of equipment. When the new products are developed, sales and engineers provide the orientation and immediate online services, so that customers do not have to worry about how to promote products and sales services. There do not have any competitors in Germany or Italy that can provide such services, so far. OAV is already a leading brand in Taiwan. Although products from China are on low-price, the quality and service are far from OAV, which makes the market segment is obvious.

Two concepts make OAV stand firm: Staying in Taiwan and helping Taiwan’s industry

Two important concepts make OAV succeed.

Firstly, stay in Taiwan. When China’s market opened its market to Taiwan, the woodworking manufacturers started to set up factories in China. However, the chairman believes that OAV’s goal is to produce the highest quality woodworking equipment; is not to provide low-priced products. Setting up a factory in China can reduce production costs. However, the price will also be revised by 20 to 30%, and it’s hard to develop the new products. This is not OAV’s development strategy.

 This decision made some of OAV’s customers choose to buy the cheaper machines that produced in China. However, these customers all came back in few years later, which proves that the technology, quality and service are the key points to win in the woodworking equipment industry; and the price war is not a long-term solution.OAV believes that its products are with the same status as I-phone in the mobile phone industry, which shows their confidence in their products.

Secondly is to help other Taiwanese companies to entry into the global market together. OAV enters overseas markets as the agent, so far. OAV's Sales Team works with companies in 60 countries and hundreds of agents. OAV believes that Taiwanese manufacturers must stick together to compete with other brands in the world. OAV assists companies in the same industry to promote products. OAV welcomes superior companies to join OAV Family, let us make a mutual benefit and long-term business relationship.

Stabilize major markets in North America and Europe. Target South American and African markets for next generation.

The main customers of OAV are in European and American countries. African market cannot achieve the good performance because of the China’s the Belt and Road policy and high delivery fee. With African countries have improved their technical capabilities and have doubts about the quality and credit of CHINA. Coupled with the impact of COVID-19; recently the orders have been transferred to Taiwan one after another. OAV is actively deploying e-commerce marketing, and its products have been well received, and the inquiries are high. In addition, OAV joined in e-commerce marketing actively, and its products have received good reviews and high inquiries.

Although the impact of covid-19 in South America is serious, OAV has been working for more than 20 years and stand firm. Now is the great time for OAV to is strengthening the relationship with the cooperate and assist with the agent, back to the normal work positions and input energies into new products to defeat competitors.

Cultivating talents and face the challenges in new markets.

As for the future of OAV, the company's first priority is to cultivate talents and strengthen technological upgrading. At present, OAV employees are about 30 to 50 years old. A traditional industry company that has been established for nearly 42 years, it is not easy to distribute such age groups. OAV will continue to inject efforts into Taiwan’s woodworking industry. To make Taiwanese woodworking equipment renown around the world.

MAX580A Edge Banding Machine 【Used in the production of fire doors】	SBW-4300 (CE) Band Saw

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