-Games are now being used in all areas of education and training. Nationally recognized industry experts will share tips on how to measure the effectiveness of games for learning and talk about future uses of serious games at the fourth annual Serious Play Conference at USC in Los Angeles, Tuesday ?Thursday, July 22 ?24, 2014.

Government/military speakers:
@David Smith, Lockheed Martin, will show a new DOD-funded open source framework for developing collaborative training applications via next generation web technologies
Paulette Robinson, National Defense University, will talk about a recent training program used by the military based on an MMO
@Jan Cannon-Bowers, Cubic Advanced Learning Solutions (CALS), will discuss a large-scale game-based training effort for the Navy's new Littoral Combat Ship

Enterprise training and gamification leaders sharing their insight will include:
@Lynda Donovan, Learnovate, Trinity College, presenting a market study on the use of serious games in large enterprises
@Ross Smith, Microsoft, elaborating on how games fit into a rapidly changing work culture
Guido Helmerhorst, Air France/KLM, speaking about the challenges of developing games for airline employees

Healthcare leaders presenting findings will include:
@Dan Baden, CDC, talking about the first federal healthcare game jam
@Clemens Gros, UNICEF, exploring the challenges of implementing serious games in Sub-Saharan Africa and other low-tech environments
@Pablo Suarez, Climate Centre, sharing the Red Crescent/Red Cross?training game about dealing with extreme weather events and climate change
@Pam Kato, Coventry University, reviewing key challenges facing healthcare game developers

Education leaders sharing their experience will include:
@Zoran Popovic, University of Washington, outlining a worldwide math challenge sponsored by DARPA
@Girlie Delacruz, CRESST, UCLA explaining how game assessment can be done and how this data is furthering scientific research
@Chris Haskell, Boise State University, addressing how MMORPG mechanics such as leveling, skill-building and immersion in a virtual world can be applied to education

A pre-conference workshop on Monday, July 21 will offer hands-on instruction for those who are new to game-based learning. For more information, check out the site: www.seriousplayconference.com