Singapore Global changing consumer habits and lifestyles, improved online security and quick adoption of e-Commerce technologies have driven exponential growth in online retail businesses. And Asia is certainly experiencing this trend as well. Like retailers in other parts of the world, Asia's retailers are facing pressures to allocate or re-channel more resources in assessing multi-channel growth strategies and technologies.

Online retail business is all about creating immediate and valuable touchpoints with potential customers online. Every second counts in winning that customer, who will potentially be an online brand ambassador. And this is where Online Retail World Asia comes in. The 6th annual edition of Retail World Asia will introduce the inaugural Online Retail World Asia exhibition and conference which is a dedicated platform to showcase and provide practical
insights on the latest strategies, technology developments and solutions for online retailers, merchants and their partners.

More than 500 leading international and local companies will be represented on the showfloor for Retail World Asia and Online Retail World Asia. Complementing the exhibition will be a series of educational and insightful on-floor seminars for exhibitors and sponsors to address the trade attendees. Highlights of Retail World Asia 2012 exhibition include:

- Digital In-Store Pavilion: With innovative technology solutions to promote in-store products and improve customer experience, the pavilion will be a brilliant showcase of digital display and various interactive and self service solutions.

- Smart Retail Pavilion: Smart technology solution providers will showcase the latest technology applications that retailers can have within their stores to capture customers' attention and enhance customer experience.

- Visual Merchandising Pavilion: Where Customer Experience Comes to Life: Innovations and ideas in shop design & fitting will be featured to help retailers stay competitive by creating a total and differential experience that the modern consumers of today have learnt to expect.

- POS/Kiosk Pavilion: This pavilion is specially catered to retailers and merchants who are on the hunt for the latest technologies used in POS for more operationally-efficient and highly accurate transactions.

Ms. Stella Teo, Managing Director, Terrapinn Asia Pacific: he synergy between both events and the growth of e-Commerce in the region makes 2012 a suitable year for us to launch Online Retail World Asia 2012. Moreover, Online Retail World Asia provides an unrivalled platform to expose the most pressing business challenges in online retail. Discussing everything from business models to investment strategy, it is the perfect opportunity for both buyers and sellers in Asia retail industry to identify and approach new business prospects.

For more information about Retail World Asia and Online Retail World Asia 2012, please visit http://www.terrapinn.com/exhibition/retail-world-asia/ and
http://www.terrapinn.com/conference/online-retail-world-asia/ respectively.

Press registration for the exhibition and conference is compulsory and advance scheduling for speaker/exhibitor/sponsor interviews is recommended. For your press pass, please contact:
Christine Lee
Senior Marketing Manager
Tel: +65 6322 2301
christine.lee@terrapinn.com

Retail World Asia and Online Retail World Asia 2012 at a Glance:
Date: 25 to 27 April 2012 ( Wednesday to Friday)
Venue: Suntec Singapore International Convention & Exhibition Centre
Website: http://www.terrapinn.com/exhibition/retail-world-asia/

Retail World Asia 2012 and Online Retail World Asia will be co-located with 6 other
synergistic events: Cards & Payments Asia, Prepaid Cards Asia, RFID World Asia 2012,
Near Field Communication World Asia,Digital Signage World Asia and Digital ID World Asia.

About Terrapinn
Terrapinn is a Business to Business media company. Our products are trade exhibitions,
conferences, training courses and print publications. For more information, please visit:
www.terrapinn.com